RITCHIE Launch New Website

Forfar, 29th November 2005 - RITCHIE launch their new website in time for the Smithfield Show in London. RITCHIE, who were one of the first agricultural equipment companies to originally launch a website, have now launched a new state-of-the-art site that they believe will better serve its customer base of dealers and farmers.

RITCHIE`s new website replaces a well used and liked site that has served the company extremely well over the last decade. The new site represents a step change in the company`s approach to the internet.

The new site has a contemporary feel without resorting to gimmicks, the format and navigation will better present the company`s broad and growing range of equipment; RITCHIE staff can add to the site at anytime from any Internet connection. This flexibility will mean that the website will become a vital up-to-the-minute source of communication to dealers and users of RITCHIE agricultural equipment as well as customers for other equipment.

The site will develop greatly over the next 12months as a number of innovative services are added to it.

Agri Sales Director, Bob Ritchie, was very pleased to be able to launch the website at Smithfield 2005. "To be able to present the news of our new website at such a prestigious show is very important to us. The reason we undertake so many shows around the UK and further afield is that we rely on a very strong dialogue with our customers to be able to bring innovative products to market." Bob Ritchie continued, "Our new website will support this process by providing more information, quicker to customers. The new site and additional web developments over the next 12 months will give us a world class online presence providing services and information of value to customers."

ABOUT RITCHIE
The UK's leading supplier of livestock and bale handling equipment. RITCHIE also market handling and storage solutions to the Industrial Gas, Glass, MoD, Utility, Medical, Off-shore and Industrial Sectors.